Copywiting

Articles

Make Your Brand Pop By Telling Your Story

Despite fluctuations in our economy, it seems fair to say that by and large we live in a time of abundance. Retail stores offer a dizzying variety of all manner of goods, from dishwashing gloves and trash cans to any conceivable ply of toilet paper your heart or hind-end desires. While variety may be the spice of life, it can…

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The Secret to Selling Your Brand With One Sentence

You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investoror a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful…

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5 Tips for Producing Direct Mail Copy That Sells

Good copywriting creates exciting pictures in the reader’s mind. Here are some easy tricks to producing copy that sells. 1. Make it easy to read. When people pick up a sales piece, they’ll start by quickly glancing through it. To grab their attention, your copy must be interesting, and at the same time, it should be easy to read. Keep…

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40+ Best Advertising Slogans of Modern Brands

We live in an age of advertising where all brands, whether big or small, use a slogan to stand out. An advertising slogan is like a brand belief that highlights the core essence of the brand. There are so many company slogans out there, but the best advertising slogans are the ones that truly bring out the very reason a…

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Selling Your Brand With One Sentence

You believe in the importance of your vision, but how do you get others to stop and listen to you? There will be many instances when you don’t have a lot of time to grab someone’s attention, be it a potential investoror a licensee. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful…

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13 Timeless Lessons from the Father of Advertising

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others….

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7 Tips for Writing Copy That Sells by David Ogilvy

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is known largely for his advertising work while serving as the founder of Ogilvy & Mather. In addition to building a multibillion dollar company, he also helped create hugely successful campaigns for clients such as Dove, Shell, and Rolls-Royce. If you…

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