Tag Archives: Marketing

7 EASY WAYS TO INCREASE SALES – FAST

Seven easy marketing solutions to increase small business sales. “What am I doing wrong?” That’s a question business owners often ask themselves when business is slow. Often, the answer is… “You’re not doing anything wrong. You just need to do some things better — and you need to start doing a few things you’ve been neglecting.” Here’s a list you…

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12 Ways to Increase Online Sales

One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always room for improvement. The bottom line is,…

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4 Marketing Techniques to Help Crush Your Competition

There are four marketing techniques that you can use to approach your market with your products and services. Use these to market your products better than your competition. The better you market to your customers, the greater your success in business and sales. Use these tricks to get ahead of your competitors. Marketing Technique #1: Create Utility and Usefulness with…

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3 Ways to Make an Offer Your Prospects Can’t Refuse

Your offer is the center of your sales piece, which should never simply be an advertisement for your company. Direct mail is capable of so much more than getting your company name out there. A good sales piece should draw your prospects in, keep them interested and make them an offer they can’t refuse. Here’s how to do that: 1. Benefits…

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2014 Experiential Marketing Trends

xperiential marketing is about connecting consumers with brands through live face to face experiences, creating personal and relevant memories.  With consumers bombarded by traditional advertising and becoming more likely to listen to ‘non-stop music’ radio stations, watch ‘on demand’ TV and flick past print adverts, 2013 proved to be a blossoming year for experiential marketing. For what used to be…

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Creative Strategy: The Five Foundations that Impact Business Growth

Many marketing benchmarks are easy to assess: sales, web traffic, SEO, social engagement and conversion rates. These results are tracked with hard data and as a result success is measurable. If one tactic isn’t working, it’s easy to try another. But not so fast. Results are the final outcome of a marketing initiative – but where do these results originate?…

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5 Tips on Developing a Successful Inbound-Marketing Strategy

As a small-business owner, you wear a lot of hats: customer support, HR, media relations, bookkeeper, and the list goes on. With so many responsibilities, marketing doesn’t always make the top of the list.  But it should, as it is important for maintaining the pipeline to ensure you stay busy. One way to help generate new business (without having to…

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7 Strategies to Boost Mobile Conversion Rates

Web traffic via mobile devices such as tablets and smartphones now constitutes a third of the total traffic, and it’s only going up from there. Mobile users are enthusiastic buyers and up to 15 percent of the sales for ecommerce sites are from mobile consumers. There is tremendous potential yet to be tapped. Here are seven strategies to boost mobile conversion…

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10 Marketing Tricks From the Pros

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers. I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions,…

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5 Reasons Why Pay Per Click Ads Work for Small Budgets

Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is with tightly run, highly measured pay-per-click programs. Before you start a PPC campaign, figure out what a customer is worth to your business, and what you are willing to…

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