Tag Archives: online advertising

Facebook Ads: 5 Tips To Increase Your ROI

A number of things happen when you sign into your Facebook account. You check your notifications, reply to any messages lingering out there… and then you probably scope out your newsfeed. Whether you’re looking for a laugh from your friends’ latest ALS Ice Bucket Challenge videos or the latest news about the iPhone 6—you get drawn to your newsfeed for a reason….

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12 Ways to Increase Online Sales

One of the core values at my company is “Test everything; assume nothing!” That’s because we know that after all these years on the internet, you just never know what strategy or angle is going to work best for you…until you test it. This applies even to your star-performing strategies, because there’s always room for improvement. The bottom line is,…

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5 Reasons Why Pay Per Click Ads Work for Small Budgets

Few young businesses have piles of cash for marketing but I’ll take the challenge of thinking hard about where to spend marketing dollars any day. One way we’ve had success is with tightly run, highly measured pay-per-click programs. Before you start a PPC campaign, figure out what a customer is worth to your business, and what you are willing to…

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14 design tips for more clickable banner ads

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness – and there’s a lot of design work out there for them. So let’s say that you have a client that needs you…

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7 Facebook Ad Call-To-Action (CTA) Tips

The Call-To-Action is the Most Important Element of your Facebook Ad. Here’s Why: The call-to-action (CTA) on a Facebook Ad (in the sidebar) is the “Title” text in blue at the top of your Ad. This is the most important part of your Ad. It’s the most important element of your Ad to convince people to click. If you have…

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7 Ways to Promote your Site

The reality is that most of those successful websites were pioneers on their niche, hence why they became popular without spending money on advertising. Now a days the market is crowded and you have thousands of websites and blogs even for small segments. As a consequence paid promotional techniques are becoming an important factor of any successful marketing strategy. Below…

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Five tips to creating great Twitter real-time advertising campaigns

1) Everyday conversations On Twitter, there are a billion Tweets every two days, with conversations around pretty much every conceivable topic. To succeed on Twitter as a brand, you need to pick which of these conversations are pertinent to your audience, and start owning these. Promoted Tweets allow you to target people interested in these topics with you relevant and…

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In the Social Age, Don’t Advertise, Engage

he advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands. And what people don’t want…

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10 David Ogilvy quotes on advertising that can change your online business

Advertising legend David Ogilvy is known as the “Father of Advertising.” In 1962, Time Magazine called him “the most sought-after wizard in today’s advertising industry.” He found Ogilvy and Mather in 1948. Now Ogilvy and Mather is one of the leading companies in advertising, marketing and public relations in the world. As more and more online marketers turn to paid…

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How to Start a Successful Pay Per Click Campaign

A Pay Per Click (PPC) campaign is a popular way for attracting targeted visitors to a web site and converting them into buyers. Here, an advertiser needs to make payments for the ads published online solely based on the qualifying clicks. This means payments need to made only when a visitor clicks on the advertisement to visit the web site…

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