Tag Archives: Online Marketing

The 8 Must-Use Social Media Strategies to Expand Your Brand

An integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns. Here are some tips to help build up your following and your brand. 1. Make your tweets stand out. If you don’t want your posts to get lost in the Twitter stream, make sure to include an image, related link or even an emoji…

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11 Advanced Pinterest Tips and Tricks

Trying to get the bang for your buck out of Pinterest? Use these 11 strategies to get the marketing results you want. 1. Tag, you’re it. It’s not enough to simply pin your own images and hope others will repin. You must also actively engage with others by repinning content. A good way to gain new followers is to tag…

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37 Ways to Promote Your Website

1. Write a Keyword-Rich Page Title. Write a descriptive title for each page — rich in keywords you want people to find you with — using 5 to 8 words. Remove as many “filler” words from the title (such as “the,” “and,” etc.) as possible, while still making it readable. This page title will appear hyperlinked on the search engines when…

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7 social media tips for startups

1. Create your social media strategy before creating social media profiles Even before you start choosing the right channels, think of your business goals and objectives, and how social media can help achieve those. Also think of your target audience, and what kind of company you want to be on social media. Will your brand go for a practical, no-nonsense…

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Social Media Page Design Tips

Creative copy for your social media page is important, but visually grabbing your audience’s attention is a part of social media that companies often forget about. The visual aspect of your social media page is crucial to conveying the image of your organization. These 5 basic design principles will help you create better design choices for your social media page….

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3 Steps to Improve Your Ad’s Clickthrough Rates

Clickthrough rate lies at the very heart of the algorithms the search engines use to determine which ads get shown and which don’t. While most search marketers typically have a vague understanding that clickthrough rate increases as an ad moves higher up on the search results page, the whole concept is shrouded in mystery. Why is clickthrough rate so important?…

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5 Tips on Developing a Successful Inbound-Marketing Strategy

As a small-business owner, you wear a lot of hats: customer support, HR, media relations, bookkeeper, and the list goes on. With so many responsibilities, marketing doesn’t always make the top of the list.  But it should, as it is important for maintaining the pipeline to ensure you stay busy. One way to help generate new business (without having to…

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7 Strategies to Boost Mobile Conversion Rates

Web traffic via mobile devices such as tablets and smartphones now constitutes a third of the total traffic, and it’s only going up from there. Mobile users are enthusiastic buyers and up to 15 percent of the sales for ecommerce sites are from mobile consumers. There is tremendous potential yet to be tapped. Here are seven strategies to boost mobile conversion…

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10 Tips for Mastering LinkedIn

LinkedIn is the social network for the professional crowd. It can be a fantastic resource for networking, hiring or finding a job, gathering sales leads, staying up-to-date on industry news and participating in the conversation. But for entrepreneurs who are just starting up, or perhaps less social-media savvy than others, making the most of LinkedIn can seem kind of daunting….

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10 Marketing Tricks From the Pros

Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers. I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions,…

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